WORK: ADIDAS ORIGINALS, ARKYN WOMEN'S LAUNCH













To launch the new women’s-only silhouette from adidas Originals; Arkyn, we decided to host an intimate influencer brunch for our network at Pharmacy London. With previews of the latest sneaker style,  Q&A time with the adidas Originals team and photo opp-fun with Fuji Instax cameras, all over a delicious (and super healthy) three-course lunch, our attendees left the venue with grid string bags packed full of treats and a course a pair of the trainers.

Following the event, we had a full retail online/offline roll out including window takeovers in our Gold Stores, homepage and brand page banners along with social targeted posts to really drive awareness for the new collection.

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