Now this event was by far the most stressful I’ve ever
planned, but also the one I’m most proud of. Although it’s a little ‘left wing’
from my usual fashion/beauty events and campaigns, I was well equipped to take
on the monster of BodyPower! After visiting the yearly event a few times before,
along with other similar fitness expos, I knew exactly what I was letting
myself in for. I could easily apply my skillset in events management, consumer
engagement, social media and marketing to make BodyPower 2018 memorable for our
core consumer.
From set design to actually being on site in a hard hat and
a high-vis jacket (I kid you not) to being in the middle of a building site
talking through stand safety measurements, to rounding up Ambassadors who would
be presenting Footasylum as a retailer, to partnering with other
(non-competitor) companies on likeminded activities, it was a hell of a few
months but so worth it.
After spending years following the bodybuilding and fitness
world out of personal interest, I knew exactly what I wanted to execute and
ways in which I’d do this successfully to benefit Footasylum.
Opting for the Sponsorship package as the official ‘After
Hours Athlete,’ we had visibility throughout every piece of activity both at
the three-day weekend fitness expo and also throughout the build up pre-even.
But instead of me going on about the whole activation, I thought it would be
easier to share the video content I directed.
Pre-Event Build Up:
Opportunity secured in collaboration with USN, pro-athletes
Ryan Terry and William Bonac at the world famous gym Emporium
Actual Event:
Three-day fitness expo; BodyPower, in Birmingham from 11-13th of May 2018.
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